12 May 2009

#8.

This famous character usually portrayed wearing green, purple, red or blue clothing as he visited the townsfolk. He usually wore fur, and he was portrayed as both large and small.Coca Cola is said to have the notable achievement of altering the colour of X’s outfit, and also changing our perception of this man.
In reality, White Rock Beverages was the first soft drink company to utilize the modern image of X in its advertising to sell mineral water in 1915 and then in advertisements for its ginger ale in 1923, much before coco cola.
Furthermore, the massive campaign by Coca-Cola simply popularized the depiction of X as wearing red and white, in contrast to the variety of colours he wore prior to that campaign.


who is X.............?

ans : santa claus

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